Case Studies

Four engagements in detail — the problem as it was handed to us, what we actually did about it, and what changed afterwards.

In Depth

The work, start to finish

Shorter summaries of all our projects live on the portfolio page. These are the ones we can talk about in full.

01 Branding · Web

A thirty-year-old textile brand, rebuilt for its next decade

Textile Manufacturer · Coimbatore · 12 weeks

The challenge

The business had grown entirely on trade relationships and referrals. Its identity was inconsistent across packaging, trade-fair stands and a website that had not changed since 2014. Buyers who researched the company online found nothing that matched the scale of the operation.

What we did

Interviewed the sales team and three long-standing buyers to find what actually earned trust
Rebuilt the identity around weave structure, applied across packaging, trade collateral and signage
Built a product catalogue with technical specification tables and a bulk enquiry flow
Handed over photography and specification templates the in-house team could maintain

+38%

Unaided Brand Recall

Website Enquiries

12 wks

Brand to Launch

“We stopped explaining who we were and started showing it. Buyers now walk into the first meeting already convinced.”
Director, Textile Manufacturer · Coimbatore

02 Software · ERP

Replacing eleven spreadsheets with one operations platform

Logistics Company · Tiruppur · 6 months

The challenge

Dispatch, driver allocation, fuel logs and invoicing each lived in a different spreadsheet, owned by a different person. Month-end reconciliation took four days, and nobody could say which vehicles were actually profitable.

What we did

Shadowed the dispatch desk for a week before writing a single line of code
Built a custom ERP covering trip planning, driver allocation, fuel logs and GST-ready invoicing
Added a live dashboard showing per-vehicle cost, utilisation and turnaround
Ran the old and new systems in parallel for three weeks before switching over

-32%

Operating Cost

2 hrs

Month-End Close

120+

Vehicles Managed

“We found out in the first month that two routes had been losing money for a year. We would never have seen that in the spreadsheets.”
Operations Head, Logistics Company · Tiruppur

03 Mobile Apps

An appointment app patients actually keep using

Healthcare Clinic · Coimbatore · 4 months

The challenge

Reception handled around two hundred calls a day, most of them rescheduling. Missed appointments were burning consulting hours the clinic could not bill, and there was no channel to reach patients between visits.

What we did

Designed the booking flow around the receptionist’s real constraints, not an idealised one
Shipped iOS and Android apps with slot booking, reminders and digital prescriptions
Gave reception a staff view over the same schedule so both sides stayed in sync
Kept registration to three fields to reduce drop-off

12K+

Downloads

-41%

Missed Appointments

4.7★

Store Rating

“Reception used to be a wall of ringing phones. Now most patients book themselves and we call only the ones who need us.”
Clinic Administrator · Coimbatore

04 Consulting · Advisory

Finding out where the margin was actually going

Retail Chain · Coimbatore · 6 months

The challenge

Revenue had grown for three consecutive years while profit had not moved. The owners suspected shrinkage at store level. The numbers pointed somewhere else entirely.

What we did

Reviewed 24 months of store-level P&L, stock turns and discounting patterns
Rebuilt reporting so each store’s gross margin was visible every month
Modelled category-level pricing changes before rolling any of them out
Introduced a weekly one-page MIS pack that store managers would actually read

+14%

Gross Profit

+2.4pp

Gross Margin

Outlets Reviewed

“We were looking for a thief. What we found was a pricing problem and four categories nobody had costed properly.”
Managing Partner, Retail Chain · Coimbatore

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The engagements above started with a conversation, not a brief. Tell us what is not working and we will tell you honestly whether we can help.

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